Book Review: “The New Rules of Marketing & PR” by David Meerman Scott
Please note: I first published this book review on the “Goodreads”-website in 2018. My rating: 5 (of 5) “stars” I borrowed a copy of this book years ago from a family member….and never returned it. It still sits on my bookshelf :). Here’s a link to the author’s website. I re-read this book slowly (note: in 2018), which is an early edition from 2009 (available in an updated edition). Some chapters are a bit outdated, but it’s still very relevant. I intend to read an updated edition next year. David Meerman Scott has a common sense approach to marketing and […]